About the Role
This position leads the development of lifestyle strategies by interpreting cultural and consumer trends, translating insights into actionable plans that influence product, experience, and brand evolution.
Responsibilities
- Lead the creation of long-term lifestyle and consumer behavior forecasts
- Analyze shifts in cultural patterns and societal values
- Translate research findings into strategic recommendations
- Collaborate with design and product teams to align offerings with lifestyle trends
- Develop narratives that connect brand identity with evolving lifestyles
- Conduct ethnographic studies and qualitative field research
- Identify emerging markets and demographic opportunities
- Evaluate the impact of social, economic, and technological changes on consumer habits
- Present strategic insights to cross-functional leadership
- Guide content development based on psychographic segmentation
- Monitor competitive landscape for lifestyle-driven innovations
- Facilitate workshops to align teams around future scenarios
- Build frameworks for measuring lifestyle engagement
- Integrate sustainability and wellness trends into strategic planning
- Partner with marketing to tailor messaging to lifestyle segments
- Develop personas rooted in real-world behaviors and aspirations
- Assess global lifestyle movements for local applicability
- Advocate for human-centered design principles
- Track adoption curves of new lifestyle practices
- Support innovation pipelines with behavioral insights
- Maintain a living database of lifestyle indicators
- Bridge qualitative research with business strategy
- Challenge assumptions about target audience motivations
- Ensure brand relevance through cultural fluency
- Drive strategic alignment across experience, product, and communication
Nice to Have
- Master’s degree in social sciences or design research
- Published work in lifestyle or cultural commentary
- Experience in luxury, wellness, or hospitality sectors
- Fluency in more than one language
- Background in futures studies or foresight methodology
- Experience with digital ethnography tools
- Prior work in interdisciplinary teams
- Knowledge of circular economy principles
- Involvement in community-driven projects
- Experience mentoring junior strategists
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid with flexible scheduling
Team
Cross-functional innovation unit focused on future-facing initiatives
Culture & Values
- We prioritize empathy, intellectual rigor, and inclusive thinking
- Decisions are guided by long-term impact over short-term gains
- We value diverse perspectives and lived experiences
- Transparency and accountability shape our internal practices
- We challenge industry norms to create meaningful change
Growth Opportunities
- Access to professional development budgets
- Opportunities to lead research initiatives
- Exposure to global markets and teams
- Internal mobility across strategy and innovation roles
- Mentorship from industry leaders
Available for qualified candidates
