About the Role
This position is responsible for designing and executing lifecycle marketing initiatives that increase user activation, retention, and long-term value in emerging markets. The ideal candidate will combine analytical rigor with creative problem-solving to optimize customer journeys across multiple touchpoints.
Responsibilities
- Develop and manage end-to-end customer lifecycle campaigns tailored to users in emerging economies
- Analyze user behavior data to identify key engagement drop-off points and opportunities
- Collaborate with product and engineering teams to implement onboarding improvements
- Create segmented communication strategies using email, push, and in-app messaging
- Monitor performance metrics and iterate on campaigns to improve conversion rates
- Partner with local market experts to ensure cultural relevance of messaging
- Build dashboards to track KPIs including activation, retention, and monetization
- Conduct A/B testing to validate hypotheses and scale successful tactics
- Coordinate with compliance teams to ensure regulatory alignment in target regions
- Translate market insights into scalable product and process recommendations
- Lead localization efforts for lifecycle content across multiple languages
- Manage timelines and deliverables for campaign rollouts in fast-paced environments
- Provide regular updates to stakeholders on program impact and ROI
- Optimize re-engagement strategies for dormant users
- Evaluate third-party tools for potential integration into the lifecycle stack
- Ensure brand consistency across all customer touchpoints
- Support integration of lifecycle data into broader analytics infrastructure
- Assess competitive landscape to inform differentiation strategies
- Drive alignment between marketing, product, and customer support teams
- Use customer feedback to refine lifecycle messaging and timing
- Implement privacy-conscious data practices in all campaigns
- Scale best practices across regions while respecting local nuances
- Develop crisis response protocols for lifecycle communications
- Contribute to roadmap planning for lifecycle automation tools
- Maintain documentation for all lifecycle processes and workflows
Compensation
Competitive hourly rate based on experience
Work Arrangement
Remote
Team
Part of the global growth team focused on scaling product adoption in high-potential regions
Why This Role Matters
Emerging markets represent a core growth vector, and this role directly shapes how users adopt and stay engaged with the product. The manager will bridge data insights with on-the-ground realities to build scalable engagement systems.
What to Expect
Fast iteration cycles, exposure to senior leadership, and direct impact on product strategy. Contractors will receive the tools and access needed to operate effectively within existing teams.
Not available
