Responsibilities
- Manage and optimize an annual influencer marketing budget exceeding $500,000, consistently achieving a minimum 1.7x last-click ROAS and doubling annual revenue from 2026 to 2027.
- Create and execute profitable strategies to acquire creators across TikTok, Instagram, YouTube, podcasts, email sponsorships, websites, newsletters, and new platforms.
- Enhance campaign profitability while increasing influencer-driven revenue contributions.
- Secure high-value creator deals that expand licensing rights, paid media usage, cross-channel deliverables, affiliate integrations, and long-term returns.
- Collaborate with Paid Media teams to repurpose creator content for paid advertising on Meta, extending reach beyond organic performance.
- Build and scale an ambassador network of 500+ active commission-based and hybrid creators.
- Design efficient recruiting systems to generate new creator relationships and reactivate inactive ambassadors within the ecosystem.
- Establish direct partnerships with creators and their representatives, reducing dependency on third-party influencer agencies.
- Identify rising creators early, secure favorable long-term agreements, and grow relationships in parallel with audience expansion.
- Maintain strategic creator relationships through regular communication, performance tracking, accountability, and partnership development.
- Translate product messaging and campaign goals into actionable briefs that produce high-converting, performance-driven content.
- Evolve one-off sponsorships into multi-channel collaborations spanning email, YouTube, websites, podcasts, paid ads, affiliate promotions, licensing, and product launches.
- Structure creative partnership models that deliver strong value and foster lasting creator relationships.
- Collaborate with Creative, Paid Media, CRM, Product Marketing, and Analytics teams to enhance campaign outcomes.
- Continuously refine creative assets, messaging, offers, and partnership frameworks based on performance data.
- Evaluate success using revenue, contribution margin, ROAS, creator output, customer acquisition, and long-term partnership value—avoiding vanity metrics.
- Analyze campaign data to uncover optimization opportunities and clearly articulate performance drivers.
- Monitor creator performance, recruitment pipelines, contract agreements, and partnership health through structured reporting tools.
- Deliver clear business updates with data-backed insights, actionable recommendations, and demonstrated performance gains.
- Build scalable reporting systems that improve forecasting accuracy, operational transparency, and leadership decision-making.
- Develop repeatable processes for recruiting, onboarding, communication, reporting, and partnership management to support growth.
- Use AI, automation, and modern software tools to increase efficiency in reporting, recruiting, and operations.
- Identify and implement process improvements that reduce manual effort and enhance scalability.
- As the program scales, help determine future hiring needs and guide coordinators, interns, or junior staff to build a high-performing team.
Work Arrangement
Remote (Worldwide)
Other
- This is a fully remote position.
- Team members are encouraged to work the hours that best suit them, as long as they attend required meetings, communicate effectively across time zones, and deliver work by agreed-upon deadlines.
- Standard collaboration window is 9:00 AM – 5:00 PM EST for meetings and team syncs.
- The company is committed to diversity and inclusion and is proud to be an Equal Opportunity Employer.
