The Senior Growth Marketing Manager will take full ownership of Buynomics' demand generation engine, driving growth across paid and organic channels with a focus on performance, experimentation, and revenue impact. This senior role requires strategic leadership and hands-on execution in an enterprise B2B SaaS environment, reporting directly to the Marketing Director.
What You'll Do
- Own demand generation strategy for enterprise accounts across the full buying journey, from activation to expansion: channel mix, budget allocation, experimentation roadmap, and performance targets
- Lead multi-channel execution across paid (LinkedIn Ads, search, social) and organic (email, SEO, AEO), testing, learning, and scaling what works
- Set audience segmentation strategy and targeting logic for enterprise B2B accounts
- Own pipeline generation targets in close partnership with Business Development, Sales, and RevOps, taking full accountability for the numbers
- Design nurture programs across long B2B sales cycles and drive expansion within existing accounts through targeted re-engagement campaigns
- Optimize conversion flows from first touch to closed-won, reducing friction at every stage of the funnel
- Own attribution, reporting, and pipeline forecasting; track CPSQL and conversion rates, and turn data into decisions
- Own and scale the automated marketing engine: HubSpot/Salesforce workflows, account prioritization logic, and clean data infrastructure
- Apply AI pragmatically across the growth stack (enrichment, segmentation, personalization, and testing) to move faster and at greater scale
What We're Looking For
- 5+ years in B2B growth or demand generation, ideally in SaaS or a fast-moving startup
- Strong hands-on experience with LinkedIn Ads (must-have) and a track record of driving pipeline, not just leads
- Experience owning a demand generation budget with accountability for pipeline outcomes
- A systems thinker: you can map a funnel, spot the bottleneck, and fix it
- Strong analytical skills, comfortable with attribution models, cohort analysis, and pipeline forecasting
- Hands-on experience with HubSpot and/or Salesforce
- Practical experience with AI-assisted workflows
- You move fast, take ownership, and don’t wait to be told what to do
- Fluent in English (C1 or higher), written and spoken
Technical Stack
- LinkedIn Ads
- search advertising
- social media advertising
- email marketing
- SEO
- AEO
- HubSpot
- Salesforce
- AI-assisted workflows
Team & Environment
Growth team consisting of the Senior Growth Marketing Manager and a Marketing Operations Associate. Part of the Growth team, working alongside a Marketing Operations Associate, reporting to the Marketing Director.
Benefits & Compensation
- Dynamic Environment: Join a truly international and diverse team where your ideas matter
- Flexible Work Model: Enjoy a remote setup with offices located in Cologne and Barcelona
- Learning Budget: Take advantage of our employee development and education budget to enhance your skills
- Local Language Classes: Participate in language lessons to support your integration and personal development
- Health insurance package
- Personal and professional growth opportunities
- Regular company events
Work Mode
Hybrid role with a remote setup and office locations available in Cologne and Barcelona.
Buynomics is proud to be an equal-opportunity employer. This means that we don’t discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability. Neither will your age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions play a part in your application with us. We’re a diverse team in so many ways, and we love it that way.
