Activate Talent is hiring a Senior FP&A Lead (Fractional / Part-Time, Remote)

Overview We are a profitable, U.S.-based consumer wellness brand with patented products sold across direct-to-consumer, Amazon, TikTok Shop, and major retail partners. With approximately $20M in annual revenue and a clear path toward $50M+, the company is entering its next phase of scale. While the accounting foundation is strong, there is a critical need to build robust FP&A capabilities, including forecasting, channel-level profitability, and actionable financial insights. We are seeking a Senior FP&A Lead to take full ownership of financial planning and analysis. This is a high-impact, senior individual contributor role—not a junior analyst or reporting function. You will operate independently and partner closely with the Founder and leadership team to drive strategic decision-making. Key Responsibilities FP&A Ownership • Own financial modeling, forecasting, and scenario planning across the business • Build and maintain weekly and monthly management reporting • Translate accounting data into clear, decision-ready insights for leadership Channel Profitability • Develop and maintain detailed P&Ls by channel (DTC, Amazon, TikTok Shop, wholesale) • Analyze SKU-level margins, including platform fees, creator commissions, fulfillment, freight, tariffs, and chargebacks • Identify key profitability drivers, risks, and opportunities across channels Forecasting & Cash Planning • Build rolling forecasts and multiple growth scenarios • Forecast cash flow and align with inventory planning needs • Support financial planning for scaling from $20M to $50M+ revenue Marketing & Growth Economics • Analyze customer acquisition cost (CAC), contribution margins, and ROI by channel • Evaluate creator and affiliate economics, particularly within TikTok Shop • Support pricing strategy and growth initiatives with data-driven insights Strategic Decision Support • Partner directly with the Founder and leadership team on key initiatives • Provide financial insights to support strategic planning and future diligence efforts • Act as a trusted advisor on financial performance and growth strategy