Responsibilities
- Develop strategic growth initiatives and pipeline architecture
- Lead integrated campaign design and execution across multiple channels, including pre-event demand generation and post-event conversion strategies
- Design and scale high-value field experiences such as executive dinners, technical workshops, and customer summits to advance late-stage deals
- Serve as a strategic consultant to regional sales leadership, aligning marketing investments with territory goals to achieve Sales-Ready Lead and Marketing Sourced Opportunity targets
- Maintain operational excellence and leadership in marketing activities
- Collaborate with Marketing Operations and Sales Enablement to optimize technology tools like Salesforce and Clay for improved account identification and lead follow-up
- Manage a significant regional budget with full accountability, prioritizing spending based on historical performance and projected revenue impact
- Orchestrate cross-functional efforts with Product Marketing and Design to tailor messaging for the Americas audience and technical personas
- Conduct analysis, optimization, and reporting on marketing performance
- Track and report key performance indicators including pipeline velocity, win rates, and marketing contributions to Net New ARR and Customer Expansion
- Stay informed on open-source and cloud infrastructure trends to ensure regional competitiveness and innovation
Requirements
- 5–7+ years of experience in Revenue Marketing, Demand Generation, or Field Marketing within a B2B SaaS or high-growth technical environment
- Deep expertise in Account-Based Marketing and influencing complex, technical buying committees
- Advanced proficiency with Salesforce and intent data platforms
- Proven ability to lead complex, high-stakes projects and cross-functional teams without direct authority
- Based in Cork, Ireland or Helsinki, Finland, with ability to work hybrid from these offices
- Exceptional communication skills to translate complex data into clear narratives for executives
- Entrepreneurial mindset with initiative to identify gaps and develop solutions
Nice to Have
- Experience with modern outbound tools like Clay is highly advantageous
- Comfort discussing data infrastructure topics such as PostgreSQL and Kafka with technical audiences is strongly preferred
Benefits
- Participation in the company's equity plan
- Hybrid work policy to balance professional and personal life
- Freedom to choose necessary equipment for optimal performance
- Professional Development Plan budget for learning and growth opportunities
- Global Employee Assistance Program for holistic wellbeing support
- Global Time Off Commitment covering parental leave, sick leave, and personal time
- Country-specific benefits tailored to employees in different locations
Work Arrangement
Hybrid — Cork, Ireland, Helsinki, Finland
How to Recognize and Avoid Employment Scams
Be cautious of fake job postings used to obtain personal information; legitimate recruitment communications use @aiven.io, @greenhouse.io, or @eu.greenhouse.io domains, and interviews are conducted via video or in person, never text or chat; contact recruitment@aiven.io for verification
Equal Opportunities
The company provides equal employment opportunities regardless of age, gender identity, national or ethnic origin, religion, sexual orientation, physical and mental ability, or marital and family status; complies with local non-discrimination laws; offers reasonable accommodations for disabilities or special needs; contact recruitment@aiven.io for inquiries or support
