Activate Talent is hiring a Senior Email Strategist (DTC Lifecycle Marketing)

We are a fully remote email marketing agency partnering with fast-growing, household-name eCommerce brands. We’re looking for an exceptional Senior Email Strategist to elevate client performance, deepen strategic impact, and contribute to the next phase of company growth. This is a high-impact, client-facing role focused on strategy, performance, and retention. You will own lifecycle marketing strategy across multiple brands, working alongside a Project Manager and execution team. Our Culture Excellence First We work with A-players who take pride in their craft and consistently deliver high-quality work. Culture of HEART Honesty Excellence Attitude Results Trustworthiness Ownership & Autonomy We value self-driven individuals who take responsibility, communicate clearly, and care deeply about their work and clients. The Role As the Senior Email Strategist, you will: Own strategy development and performance for 5–8 eCommerce clients Lead lifecycle marketing initiatives that drive retention, LTV, and revenue growth Act as a trusted strategic partner to clients Key Responsibilities Strategic Planning & Execution Develop high-impact email and lifecycle marketing strategies Own segmentation, automation architecture, and campaign planning Create content calendars and strategic direction (execution handled by team) Lead A/B testing and continuous optimization Bring forward innovative, data-backed ideas Data Analysis & Reporting Track performance, revenue attribution, and ROI Deliver clear insights and recommendations in weekly/monthly reports Identify opportunities to improve retention and lifetime value Client Relationship Management Manage relationships with 5–8 clients Lead client calls and communicate performance and strategy Act as the primary strategic partner Identify upsell opportunities where relevant Execution Oversight Collaborate with designers, copywriters, and implementation teams Ensure all deliverables align with strategy and deadlines Work with Project Managers to maintain smooth workflows What Success Looks Like Client Retention: