Experian is hiring a Senior Director, Demand Generation (Remote)

Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will manage a team with direct reports and you'll report to our Vice President, Insurance Services. Your responsibilities will include: New Channel & Lead Source Enablement - Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners - Design structured test-and-learn frameworks for exploratory channels - Build channel pilot plans and strategy, success criteria, and scale or kill recommendations - Build documentation, plans, and enablement materials to grow successful pilots Channel Execution Support - Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance - Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling - Set direction on budget allocation, pacing frameworks, and performance diagnostics - Standardize processes and operating rhythms across channels Analytics, Targeting & Decision Support Enablement - Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring - Promote optimization of decision systems, including routing and bidding logic - Translate funnel and cohort insights into relevant recommendations - Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs. Experimentation & Learning Systems - Establish experimentation frameworks across channels - Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion - Ensure insights from pilots are embedded into ongoing execution - Combine cross-channel insights to inform and prioritize growth investment