Responsibilities
- Handle projects that include: Attribution modeling
- Tracking a user journey through various channels and segmenting audiences by analyzing various datasets from: paid media, paid/organic social, website, CRM, SEM/SEO
- Identifying patterns through exploratory regression analyses across datasets
- A/B testing
Requirements
- 3+ years of experience in digital analytics
- Direct experience working with a web analytics suite such as Google Analytics
- Passion for the digital space
- Ability to demonstrate in-depth knowledge of agency’s business, products, markets and influencers
- Ability to dig into multiple data sets and tell a story based on the findings
- Ability to analyze both quantitative and qualitative research to connect back to the client’s business needs
- Ability to maintain timelines and budgets
- Ability to present in new business and client meetings
- Proficiency in the use of software like Microsoft Excel, SPSS, SAS
- Ability to plan measurement strategies for key performance indicators, and monitor existing properties to ensure all tracking and data-collection works properly
- Ability to extract core insights from data to develop testing and optimization strategies across tactics
- Ability to develop and recommend scalable best practices for use in our clients’ projects
- Ability to develop effective and persuasive presentations and memos demonstrating the value of our work for client teams and business development
Nice to Have
- Understanding of statistical languages such as R or Python a plus
- Degree in a quantitative field (i.e., business, economics, computer science, mathematics etc.) a plus
- Background in qualitative research, marketing analytics/science a plus
Work Arrangement
Remote (City/Region) — New York City, NY
Additional Information
- Fulltime position
- Referral Bonus up to $2500
