Responsibilities
- Create high-converting, visually compelling paid social content across static, video, and animated formats that align with brand messaging and are optimized for performance metrics like CTR, CVR, and CAC.
- Develop a continuous pipeline of innovative ad concepts to significantly boost account performance by analyzing performance data to identify trends and inform future creative strategies.
- Lead paid social creative workflows by building reusable templates and systems that improve efficiency, while delivering fresh, on-brand content in collaboration with a conceptual copywriter.
- Stay current with design trends, social media platforms, and emerging technologies such as AI to enhance creative effectiveness and collaborate on brand expression across Meta, TikTok, and other channels.
- Independently and collaboratively execute creative concepts at speed and scale, iterating rapidly based on feedback and performance data.
- Collaborate with external freelancers and partners as needed to support creative production demands.
Benefits
- Competitive equity and benefits package available as applicable.
Work Arrangement
Hybrid
Work Arrangement
- The organization values in-person collaboration while offering flexibility for employees to work from any location in the United States.
- Team members in the tri-state (NY) area are expected to be at headquarters in person on Tuesdays and Thursdays.
- Employees outside the tri-state region participate in periodic in-person team gatherings throughout the year.
- The company is dedicated to ensuring accessibility by providing reasonable accommodations for qualified individuals with disabilities during hiring.
- This employer upholds equal opportunity practices and does not discriminate based on race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, or other legally protected characteristics.
