Life360 is seeking a Senior Designer, Growth to ensure brand storytelling aligns with business performance. In this role, you will drive the development and execution of acquisition strategies across TV, YouTube, Meta, and all Paid Social channels.
What You'll Do
- Partner with growth marketing, product marketing, operations, and design teams to ideate and optimize campaigns for revenue-generating initiatives.
- Build a pipeline of fresh ad creative, from static ads to live-action and short-form video, for the Growth team to test regularly.
- Lead and manage a dedicated creative team to effectively execute hard-working creative concepts.
- Conduct creative analysis with key stakeholders, highlighting test learnings and campaign performance.
- Continually iterate on strategy, messaging, and narratives in alignment with current brand guidelines.
- Utilize shared marketing insights to unlock new testing opportunities and audiences across all growth channels.
- Help manage external agencies to oversee outsourced creative development.
- Collaborate with the brand team to evolve the identity system based on performance needs and audience insights.
What We're Looking For
- 6-8+ years of professional experience in Graphic Design, preferably from agency or DTC in-house environments.
- Expert proficiency in Figma, Adobe Creative Suite (InDesign, Photoshop, Illustrator), After Effects, Premiere Pro, and other industry-standard software.
- Experience managing end-to-end creative development for advertising assets and effectively communicating ideas to designers, writers, and stakeholders.
- Solid understanding of consumer behavior and digital marketing trends across social media, CRM, direct response TV, and other channels.
- Knowledge of performance metrics and experience working with analytics platforms to understand customer data, segmentation, and optimization techniques.
- Proven success in developing performant campaigns across platforms including Google, Facebook, Instagram, Pinterest, TikTok, Snap, YouTube, CTV, Email, and Landing Pages.
- Strategic in defining and meeting performance marketing data-driven targets, goals, and objectives.
- Strong understanding of brand systems with the ability to provide design solutions with a high level of craft and attention to detail.
- Ability to storyboard and think systematically when concepting deliverables across the marketing funnel.
- Strong organizational and project management skills, with the ability to prioritize tasks, meet deadlines, and adapt to challenges.
- Ability to effectively communicate and defend design decisions while being a collaborative team player.
Nice to Have
- Deep interest in utilizing various AI tools to optimize workflows and enhance creative output, with curiosity for how emerging technologies will evolve the design industry.
Technical Stack
- Figma
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- After Effects
- Premiere Pro
Team & Environment
This role sits on the Brand team and reports to the Creative Director of Brand.
Benefits & Compensation
- Compensation range: $140k-$160k + equity.
- Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.
- Multiple medical, dental, and vision plans with generous employer contributions. Access to top-tier virtual care, complimentary Aaptiv membership, and HSA with employer contributions.
- Mental Health Support: 12 free therapy sessions per year for employees and eligible dependents, plus coaching, meditation, and digital tools.
- 401(k) plan through Betterment with a 100% match on the first 3% and 50% on the next 2% of contributions—fully vested from day one.
- 18 weeks of fully paid parental leave, with flexibility to phase return.
- Time to Recharge: 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days, and 15 paid company holidays each year.
- Remote-first culture with a $750 one-time remote work setup stipend and ongoing access to a $450 quarterly wellness and workplace stipend.
- Access to pet insurance, life and disability coverage, and learning & development.
Work Mode
This is a remote position open to candidates in the United States.
Life360 is an equal opportunity employer. We cultivate a relative abundance of perspectives, backgrounds, geographies, and experiences.
