Responsibilities
- Lead the full lifecycle of integrated digital marketing initiatives across paid search, social platforms, display networks, email, SEO, geographic targeting, and content syndication.
- Craft targeted messaging and creative assets tailored to distinct audience segments, industries, and stages of the buyer journey.
- Oversee campaign budgets with a strong emphasis on return on investment, tracking key metrics such as cost per lead, marketing qualified leads, pipeline influence, and customer acquisition cost.
- Work closely with design and web development teams to optimise landing pages, digital assets, and user experiences for conversion and brand consistency.
- Develop and execute region-specific marketing strategies for Australia and New Zealand, adapting global campaigns to meet local market needs and regulatory requirements.
- Design and implement account-based marketing programs at scale, targeting high-value enterprise and mid-market accounts across multiple tiers.
- Collaborate with sales and revenue operations to define, update, and segment the target account list based on industry, revenue potential, and buying behavior.
- Orchestrate personalised, multi-channel engagement plans combining advertising, content, events, direct mail, and executive outreach for key accounts.
- Utilise intent signals, firmographic data, and CRM insights from Salesforce to enable timely and relevant communication sequences.
- Produce custom landing pages, microsites, and content assets such as case studies and ROI tools in coordination with content and design teams.
- Evaluate the effectiveness of ABM initiatives using pipeline generation, deal acceleration, win rates, and engagement scoring, reporting findings to leadership.
- Refine core value propositions for specific buyer personas, verticals, and use cases relevant to the Australian and broader APAC region.
- Align with product marketing to ensure sales teams deliver clear, differentiated messaging consistent with market positioning.
- Develop and manage ABM-focused content including executive summaries, custom presentations, research reports, and event materials.
- Maintain and update a central messaging guide to support consistent and impactful communication by sales and SDR teams.
- Serve as the main marketing liaison for the ANZ sales team, facilitating regular meetings, pipeline discussions, and joint planning.
- Coordinate with global demand, field marketing, and digital teams to align on shared campaigns, tools, and budget allocation.
- Partner with marketing operations to ensure accurate lead tracking, routing, and end-to-end reporting within Salesforce and the marketing automation platform.
- Support in-person and virtual field events, executive briefings, and account-specific dinners as part of an integrated account-based experience strategy.
Work Arrangement
Remote (Country)
