Responsibilities
- Develop and produce content for the trust company brand, centered on core themes such as CIT education, target-date fund insights, and evolving retirement strategies.
- Oversee the full content lifecycle from initial briefing to final distribution, including drafting, subject matter expert review, compliance sign-off, design coordination, and publishing.
- Work closely with compliance and legal leadership to ensure all content meets regulatory requirements, industry standards, and legal guidelines.
- Create and refine high-caliber written material tailored to advisors, institutional clients, asset managers, and recordkeepers, following established brand voice principles of authority, precision, and professionalism.
- Use content atomization to transform primary assets into multiple formats, such as blog posts, email campaigns, LinkedIn content, and sales enablement tools.
- Collaborate with subject matter experts, product marketing, demand generation, and compliance teams to ensure content accuracy, regulatory alignment, and consistent branding.
- Support search engine and answer engine optimization through keyword-driven content, FAQ schema, author markup, and structured data implementation.
- Manage and update the central content repository with precise metadata, including brand, content pillar, target audience, funnel stage, format, and lifecycle status.
- Monitor content performance using defined metrics for attention, engagement, and business impact, and provide insights during regular performance reviews.
- Lead the quarterly editorial calendar with a consistent monthly output: one thought leadership piece or whitepaper, one distributor brief or case study, one media feature or event highlight, one executive blog, and one newsletter.
- Partner with design and digital teams to adapt content for owned, earned, sales-led, and paid channels.
- Develop compelling content assets to support public relations, including media-ready narratives, executive viewpoints, and data-driven stories.
- Perform additional duties as required.
Benefits
- Group medical, dental, and vision insurance
- Employer-paid life and disability insurance
- Annual well-being stipend
- 401(k) plan with employer contribution
- Eligibility for annual incentive bonus
Compensation
$130,000-$155,000
Work Arrangement
Hybrid — Boston, MA
Team
The role supports a growing financial services organization focused on innovation in retirement solutions, working across compliance, marketing, and product teams to deliver authoritative, client-centered content.
Why Great Gray?
The organization aims to lead the retirement services sector by delivering advanced solutions that integrate fiduciary oversight, investment capabilities, technology, and client service. The focus is on simplifying decision-making, improving transitions, and enhancing the overall client experience. Continuous improvement is central to the culture, with a daily commitment to better serving clients, strengthening partnerships, and earning trust.
Company Background
The company is the top independent provider of trustee and administrative services for Collective Investment Trusts (CITs), managing over $315 billion in CIT assets across more than 940 funds. It partners with over 80 subadvisors, including major financial firms. CITs are tax-exempt, pooled investment vehicles designed for employer-sponsored retirement plans, offering advantages in cost and administration. With a 90-year history, CITs have grown in popularity due to recent innovations, and the company has been a leader in this space. It has achieved consistent above-market growth and is expanding its core CIT services and related technology offerings. Acquired by Madison Dearborn Partners in April 2023, it now operates as an independent firm under MDP ownership.
Investor Background
Madison Dearborn Partners (MDP) is a prominent private equity firm headquartered in Chicago. Since 1992, MDP has raised over $37 billion in capital and completed more than 160 platform investments across five sectors: financial services, healthcare, technology, and government services.
Equal Employment Opportunity Policy
The company is an Equal Opportunity Employer. Employment decisions are based on merit, and all qualified applicants receive fair consideration regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, disability, or other non-merit factors.
Accommodation Statement
The company is dedicated to fostering an inclusive workforce and ensuring equal access to employment opportunities for individuals with disabilities or special needs. For assistance with website accessibility, application support, or to request accommodations during the hiring process, contact TalentAcquisition@GreatGray.com.
Other
- Base Pay Range: $130,000-$155,000
- Eligible for annual incentive bonus (not included in base salary)
- Comprehensive benefits package including medical, dental, and vision insurance; employer-paid life and disability coverage; annual well-being stipend; and 401(k) with employer contribution
- Visa sponsorship or transfer is not offered for this role
- Applicants must be authorized to work for any U.S. employer without sponsorship
- Hybrid work model: 4 days onsite, 1 day remote
- Core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration
Not available
