Responsibilities
- Supporting the delivery of the week-by-week marketing communications plan, ensuring timely execution across the Gaming vertical for covert campaigns, FTP and Loyalty.
- Preparing campaign briefs aligned to commercial goals and customer segmentation strategies.
- Collaborating with CRM Delivery to ensure accurate and timely launch of campaigns.
- Monitoring campaign performance and working with Analytics to report on impact against KPIs such as NGR, ARPU, and Active Days.
- Using customer data and insights to refine targeting and messaging strategies.
- Using customer data and insights to refine targeting and messaging strategies.
- Maintaining the campaign planner, while proactively adapting plans based on performance, trading activity, and customer trends.
- Assisting in test-and-learn initiatives to drive campaign effectiveness and commercial returns.
- Working closely with other marketing teams to ensure promotional alignment and relevant targeting.
- Ensuring all products and rewards adhere to regulatory standards.
- Documenting campaign learnings and sharing key insights with relevant stakeholders.
Requirements
- Experience in CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce
- Knowledge and interest of online sportsbook and gaming products
- Familiarity with CRM and marketing automation tools (e.g. Symplify, Braze, Optimove, etc.)
- Familiarity of executing strategies within a fast-moving, high growth environment
- Strong attention to detail and a methodical approach to campaign execution
- Confidence working with data and using insight to inform decisions
- A proactive and collaborative mindset with a focus on continuous improvement
- Ability to thrive in a fast-paced, performance-focused environment
- Excellent communication skills and the ability to work cross-functionally
Benefits
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply)
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England
- Invest in your future – We match pension contributions up to 6%
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply)
- A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun
- Support for growing families – Up to 6 months of full pay for maternity leave
- Stay active & save money – Cycle-to-work scheme and gym discounts
- And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
Team
Structure: Cross-functional collaboration with CRM Delivery, Analytics, Product, Brand, and Compliance teams.
Additional Information
- Up to 4 weeks per year of Workation allowed (T&Cs apply)
- £250 annual wellbeing allowance (T&Cs apply)
- 28 days of paid leave plus public and bank holidays in England
- Pension contributions matched up to 6%
- Cycle-to-work scheme available
- Gym discounts available
