Responsibilities
- Design and implement marketing campaigns centered on narrative depth rather than sales-driven messaging, ensuring consistency with the studio's artistic identity.
- Lead all marketing activities in North America, adapting global strategies to connect meaningfully with Gen Z and introspective, values-driven audiences.
- Create end-to-end brand strategies for flagship titles and ongoing content updates, guiding initiatives from initial announcement through live execution.
- Manage the regional marketing budget and define success metrics that include emotional resonance and community well-being in addition to growth indicators.
- Advocate for the player community within the organization, shaping marketing plans based on genuine user insights and relationship-building.
- Review all creative assets and messaging to ensure they feel natural and respectful, avoiding overt commercial language that could erode trust.
- Collaborate with content creators whose personal values align with the brand, prioritizing authentic partnerships over transactional influencer marketing.
- Work closely with creative teams to shape distinctive visual styles, campaign themes, and overarching creative concepts.
- Build strategic marketing efforts that strengthen the studio’s cultural footprint and contribute to a lasting brand legacy.
- Explore unconventional platforms and channels where target audiences naturally engage.
- Promote a culture of fast iteration, using performance data to refine campaigns quickly and effectively.
- Drive complex marketing initiatives from concept to completion, maintaining clear processes and alignment across departments.
- Partner with senior leadership to streamline workflows and improve cross-functional collaboration in marketing operations.
- Evaluate and oversee licensing partnerships that expand the brand into new consumer products, ensuring all collaborations reflect core values and authenticity.
Work Arrangement
Remote (Worldwide) — US, Canada
Other
- Applicants must be authorized to work for any employer in the U.S.
- Benefits begin on the first day of employment with no waiting period.
- Eligible employees participate in standard benefit programs including medical, dental, vision, 401k, and paid time off.
The company is unable to sponsor or take over sponsorship of an employment Visa at this time.
