Responsibilities
- Support comprehensive brand management to increase awareness, trial, market penetration, and sales.
- Carry out integrated brand initiatives across above-the-line and below-the-line channels, achieving clear commercial results in awareness, education, trial, and conversion.
- Manage the complete digital marketing funnel for both paid and organic social media.
- Collaborate with Design, Ecommerce, Retail, Trade, and external partners to bring campaigns to life across all touchpoints.
- Create and adjust campaign toolkits, brand assets, and sales or trade materials with assistance from regional marketing.
- Oversee brand expression at every touchpoint in Thailand, including messaging, visual identity, packaging, point-of-sale materials, retail displays, e-commerce marketplaces, partnerships, and other brand expressions.
- Support retail activations and use retailer promotional programs or mechanisms, such as Watson's thematic campaigns, to drive trial and sales growth.
- Assist in developing and testing new growth levers based on business needs, proposing approaches, evaluating impact, and adjusting plans as the Thailand strategy evolves with leadership direction.
- Monitor brand health, competitor activity, campaign performance, and consumer insights, translating findings into recommendations for future initiatives.
- Manage campaign timelines, budgets, and reporting with accuracy and accountability.
- Lead the planning, coordination, and execution of in-real-life activation events in Bangkok from start to finish.
- Handle logistics, staffing, sampling allocation, partner coordination, and on-ground operations.
- Ensure field promotional delivery provides high-quality trials at scale with efficient operations and a strong user experience in office environments.
- Analyze performance, report outcomes, and recommend improvements to scale or refine the format.
- Develop a scalable playbook for expanding in-real-life activations beyond Bangkok, depending on business needs and market readiness.
- Support the planning and execution of brand events.
- Coordinate booth design, storytelling, sampling operations, traffic-driving mechanics, and sales-driving promotions.
- Manage logistics, partner communication, and on-ground setup to ensure smooth delivery.
- Activate influencer engagement and marketing to drive attendance, buzz, and event sales.
- Track performance and generate learnings to inform future executions.
- Surface insights from sampling and brand events to improve sampling efficiency, cost per trial, and cultural relevance.
- Identify which formats to scale, what to iterate, and how to evolve these flagship initiatives as growth levers for Thailand.
Requirements
- Minimum 2-5 years of experience in marketing, consumer goods, or high-growth environments.
- Takes ownership, acts with urgency, and delivers high-quality execution.
- Strong coordination and communication skills, comfortable managing multiple stakeholders.
- Proven ability to execute commercially, run media campaigns on platforms like Meta and TikTok, and track performance.
- Commercially minded with a clear understanding of how brand activities drive trial, conversion, and growth.
- A natural problem-solver who takes initiative, owns tasks end-to-end, and applies learnings to improve each cycle.
- Able to adapt quickly in a fast-changing market and proactively propose improvements.
- A brand steward who cares deeply about consistency, quality, and consumer experience across all touchpoints.
Nice to Have
- Familiarity with the Thailand market is preferred.
Benefits
- Make a difference: As a fast-growing consumer start-up, joining offers an opportunity to make a real difference in the lives of millions of women and gain unique learnings first-hand as we scale.
- Great team: Work alongside bright and driven individuals from a diverse Asia-Pacific team with proven experience in high-growth environments in both startups and multinational corporations.
- Strong backing: Funded and backed by top angel investors in Southeast Asia.
- Working flexibility: Hybrid working environment benefiting from the best advantages of working from home, working from office, and anywhere in between.
Work Arrangement
Hybrid — Thailand
Other
Hybrid working environment: working from home, working from office, and anywhere in between.
