New York, New York, United States Employment USD 115,000 - 150,000 Yearly

Fi is hiring a Senior Brand Designer

About the Role

Fi is looking for a Senior Brand Designer to own the visual design across brand, product, and experiential touchpoints. In this high-craft, high-ownership role, you will build and maintain scalable visual systems that define how Fi looks and feels everywhere it meets customers.

What You'll Do

  • Build and maintain scalable visual systems across typography, color, iconography, and motion.
  • Apply the brand to digital UI, app design, and web with fluency and precision.
  • Partner with Growth and Marketing to design assets for paid social, email, landing pages, and launches.
  • Lead packaging design and print executions that are shelf-ready and brand-right.
  • Extend the brand into physical environments like retail signage, pop-ups, and in-store presence.
  • Ensure social content is visually consistent, on-brand, and built to stop the scroll.
  • Embed with Product, Marketing, and Growth teams to bring design thinking into the room early.

What We're Looking For

  • 5+ years of experience across brand, visual, and product design.
  • A portfolio that spans brand identity, digital/UI, and physical/print applications.
  • Strong command of typography, layout, color, and visual hierarchy.
  • Proven ability to work collaboratively with Product, Marketing, and Growth partners.
  • Clear communicator able to articulate design rationale and decisions.
  • High attention to detail and consistent execution quality.
  • Expert in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign).
  • Fluent in generative AI tools like Midjourney and Runway as part of the creative process.
  • Able to design across print and digital with a strong understanding of production requirements.

Technical Stack

  • Figma
  • Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • Midjourney
  • Runway

Team & Environment

You will embed directly with Product, Marketing, and Growth teams.

Benefits & Compensation

  • Compensation range: $115,000–$150,000 + equity.
  • Flexible PTO.
  • Full medical, dental, and vision insurance.
  • Free access to One Medical, Kindbody, and Talkspace.
  • Dog-friendly office.
  • $500 annual donation to a dog charity of your choice through BarkBack Program.
  • Free Fi membership for your pet(s).
  • Gifting program for friends and family.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Required Skills
FigmaAdobe IllustratorAdobe PhotoshopAdobe InDesignMidjourneyRunwayBrand IdentityTypographyVisual HierarchyCollaboration
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About company
Fi

A technology company specializing in software engineering

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Job Details
Department Creative and Art Services
Category design
Posted 14 days ago