Responsibilities
- Social Media & Community Operation Plan and manage 2K Korea’s social media strategy in line with global and title-specific brand directions, ensuring local relevance.
- Take ownership of daily operations for 2K Korea’s social channels, including contents creation, community engagement, competitor analysis and reporting
- Develop and implement a monthly content calendar and actionable steps that aligns with global and title-specific brand directions while maintaining "hyper-local" relevance.
- Oversee and collaborate with external agencies to implement resource-efficient content updates, events, and amplification strategies
- Data-Driven Analysis & Insights Analyze key community engagement metrics, content performance, and social sentiment trends.
- Identify and explain spikes, downturns, and shifts in player engagement, using both data and experience-driven intuition.
- Connect key activations (e.g., influencer campaigns, content drops, in-game events) to measurable community responses.
- Social Listening & Sentiment Analysis Monitor discussions across gaming forums, social media, and other digital platforms.
- Integrated VOC (Voice of Customer) reporting on player sentiment, emerging trends, and potential risks or opportunities including key social media trend and actionable recommendations.
- Marketing Execution Support Provide marketing execution support to the team based on the practice experience of gaming market, online community, PR and influencer market landscape
Requirements
- 3 to 8 years of relevant experience in the marketing, PR and/or Social industry in gaming, contents and entertainment marketing.
- Exposure in planning and executing Marketing and Communications strategies to meet company objectives
- Strong operational capacity to directly implement social media strategy, covering content generation and platform management, without extensive external support
- Outstanding analytical skills in interpreting social data, identifying trends, and linking activations to performance through data-driven insights and industry experience.
- Understanding of Korean online communities, influencer marketing and content creator partnerships, entertainment cultures (K-pop, webtoons / web novels, etc.)
- Strong communication and collaboration skills, with experience working across multiple teams.
- Proficiency in Korean and English (written and spoken)
Nice to Have
- Experience in direct agency management (client-side) or working within a marketing/PR agency to deliver high-pressure campaigns appreciated.
- An experience in operating social media platforms appreciated
- Social mavens and community leaders, a plus.