Responsibilities
- Serve as the primary client contact for discussing campaign strategy, analyzing results, and translating data into clear, narrative-driven insights.
- Collaborate with clients to identify core business issues and create analytical frameworks and testing approaches to generate meaningful outcomes.
- Take ownership of campaign performance analysis and reporting, while suggesting optimization strategies such as channel expansion or targeting adjustments.
- Evaluate model effectiveness across key metrics including revenue generation, performance efficiency, and schedule pacing.
- Design and execute experiments to assess the impact of models and new features.
- Partner with internal teams to ensure measurement tools and solutions align with client objectives.
- Create advanced measurement methodologies and analytical solutions to address complex business needs.
- Advise clients on planning and coordinating marketing initiatives across digital platforms.
- Define campaign setup requirements, including testing design, reporting specifications, and optimization modeling, to maximize effectiveness.
- Present optimization outcomes to clients, demonstrating progress toward initial business goals.
Benefits
- Unlimited paid time off
- Comprehensive medical, dental, and vision benefits
- Employee stock purchase and equity options
- Discounts for employees, virtual wellness programs, and pet insurance coverage
Work Arrangement
Hybrid — available in NYC, Nashville, LA, and San Francisco
Responsibilities
- Serve as the primary client contact for discussing campaign strategy, analyzing results, and translating data into clear, narrative-driven insights.
- Collaborate with clients to identify core business issues and create analytical frameworks and testing approaches to generate meaningful outcomes.
- Take ownership of campaign performance analysis and reporting, while suggesting optimization strategies such as channel expansion or targeting adjustments.
- Evaluate model effectiveness across key metrics including revenue generation, performance efficiency, and schedule pacing.
- Design and execute experiments to assess the impact of models and new features.
- Partner with internal teams to ensure measurement tools and solutions align with client objectives.
- Create advanced measurement methodologies and analytical solutions to address complex business needs.
- Advise clients on planning and coordinating marketing initiatives across digital platforms.
- Define campaign setup requirements, including testing design, reporting specifications, and optimization modeling, to maximize effectiveness.
- Present optimization outcomes to clients, demonstrating progress toward initial business goals.
Benefits
- Unlimited paid time off
- Comprehensive medical, dental, and vision benefits
- Employee stock purchase and equity options
- Discounts for employees, virtual wellness programs, and pet insurance coverage
