Responsibilities
- Lead client PR programs from concept and planning through completion and evaluation.
- Develop and propose strategic, creative ideas and tactical elements for client programs, demonstrating the ability to handle these responsibilities autonomously when needed.
- Ensure that Senior Account Supervisors and Account Supervisors manage account teams and programs to deliver high-quality results on time and within budget.
- Anticipate issues, recognize potential fiscal challenges, and take early action to remedy them.
- Make recommendations to meet client needs, demonstrating expertise and understanding of the clients' marketplace and business.
- Serve as a representative of the client and agency on-site at client events.
- Manage account financials: develop and manage budgets, fee estimates, out-of-pocket expenses, team hour allocations, billing, and invoicing; regularly monitor to ensure execution is profitable for the agency while meeting client objectives, balancing both requirements and finding solutions that satisfy both.
- Provide analysis to clients of program results.
- Sustain accounts, minimizing and limiting account turnover for reasons other than client financial, corporate, or conflict resignations.
- Serve as the primary client contact and build and maintain strong relationships with key client personnel.
- Accommodate and anticipate client needs, making recommendations to clients.
- Respond to requests for information from clients in a timely manner.
- Lead client calls, meetings, and presentations to the client; participate in client brainstorms.
- Use metrics and analytics to provide insights and counsel to clients regarding programs and proposals.
- Recognize and seek opportunities to grow client accounts, utilizing relationships with clients to sell in incremental opportunities.
- Develop a vision for each account's direction and work with team members to achieve goals.
- Take strategic risks to push accounts to the next level in an effort to secure incremental business opportunities.
- Recognize and pursue opportunities to introduce clients to the agency's specialized services in an effort to secure incremental business opportunities.
- Build, lead, and develop engaged and successful account teams.
- Help team members understand the role of PR in a program's marketing mix; manage overall team billability and drive staff utilization to ensure efficient use of all team members' time; bring time allocation issues to the attention of agency management.
- Act as an internal and external talent ambassador.
- Manage the performance review process, identifying growth opportunities for all team members and constructively providing feedback on areas for improvement.
- Identify issues within teams and assist in finding resolutions.
- Maintain relationships with key contacts at traditional and social media outlets; leverage those relationships to obtain desired media coverage on behalf of the agency and clients.
- Compile presentations for new business and business renewal proposals; participate in new business and business renewal pitches.
Requirements
- B.A. in Public Relations, Journalism, Communications, Marketing, or a related field.
- 6 to 8 years of experience in a public relations agency, media relations, or a similar position.
- Demonstrated media savvy with strong knowledge of the traditional and emerging media landscape.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Nice to Have
- Experience using AI to drive efficiency.
Benefits
- Competitive health and dental insurance plans.
- 401K company match.
- Generous PTO.
- Hybrid work model.
- Work from anywhere in the US policy (up to four weeks a year).
- Year-round staff training and development curriculum.
- Staff-led Action Group dedicated to DEI excellence.
- Bring Your Parents (And Kids) to Work Days.
- Regular volunteer Days of Service.
- Mid-day Cupcakes and Cocktails mixers.
- Epic Halloween and holiday parties.
Work Arrangement
Hybrid
Other
Travel to client and event locations; meet with clients at their office locations or headquarters.