About the Role
This role is responsible for executing and optimizing paid search strategies to increase visibility and conversion across digital platforms, using performance data to guide decisions and improve ROI.
Responsibilities
- Manage and optimize paid search campaigns across multiple platforms
- Conduct keyword research and bid strategy development
- Monitor campaign performance and adjust budgets for maximum efficiency
- Analyze metrics to assess effectiveness of advertising spend
- Collaborate with marketing teams to align messaging and goals
- Generate performance reports and present insights to stakeholders
- Implement A/B testing for ad copy and landing pages
- Ensure compliance with platform policies and advertising standards
- Track conversion data and attribute results to specific campaigns
- Utilize analytics tools to measure user behavior and engagement
- Optimize quality scores and reduce cost per acquisition
- Stay current with changes in search engine algorithms and features
- Support budget planning and forecasting for digital advertising
- Coordinate with external vendors or agencies when necessary
- Maintain documentation of campaign strategies and outcomes
Nice to Have
- Certification in Google Ads or other relevant platforms
- Experience in B2B or manufacturing technology sectors
- Advanced proficiency in data visualization tools
- Familiarity with CRM systems and marketing automation
- Background in statistical analysis or data science
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexible scheduling
Team
Collaborative digital marketing team focused on data-driven growth
Why Join Us
- Opportunity to shape digital marketing strategy in a high-growth environment
- Exposure to advanced technologies and innovative manufacturing solutions
- Culture that values experimentation, learning, and professional development
What We Offer
- Comprehensive health and wellness benefits
- Retirement savings plan with company contribution
- Paid time off and company-observed holidays
- Professional growth opportunities and training support
Not available for this position
