Responsibilities
- Work within the IT team to partner with Marketing, delivering enterprise-level support for Salesforce Marketing Cloud tools such as Email Studio, Journey Builder, and audience management systems.
- Take ownership of designing, building, testing, and launching multi-channel marketing campaigns and intricate customer journey workflows.
- Design and execute technical segmentation strategies using SQL, Audience Builder, and CRM data to improve targeting accuracy and personalization.
- Develop and apply dynamic content and responsive email templates to enhance message relevance and user engagement.
- Maintain platform reliability, enforce compliance with data privacy laws like CAN-SPAM and GDPR, and ensure consistent data quality practices.
- Create clear documentation for campaign setups, system processes, and operational workflows to support team growth and knowledge transfer.
- Evaluate marketing campaign results and deliver data-backed recommendations to boost engagement, conversion rates, and return on investment.
- Educate and mentor internal users and cross-functional power users on system capabilities, automation best practices, and platform usage.
- Coordinate with Salesforce support teams to roll out advanced features, system upgrades, and performance enhancements.
- Engage with business units to refine operational processes, improve data integrity, and align marketing initiatives with strategic objectives.
- Monitor Salesforce Marketing Cloud updates, new functionalities, and market developments to promote innovation and ongoing optimization.
- Acknowledge that this role summary outlines core duties but does not limit the organization from assigning additional responsibilities as necessary.
Work Arrangement
Hybrid – requires up to three days per week on-site.
Team
IT Department in collaboration with Marketing and cross-functional stakeholders.
Other
- This position operates in a hybrid work model, with a requirement to be in the office for approximately three days each week.
- Reasonable accommodations are available for individuals with disabilities to participate in the hiring process and perform essential job functions.
- Candidates with disabilities who need interview accommodations can reach out to the People & Culture team at talentacquisition@adl.org.
- The organization evaluates applicants with criminal histories in accordance with the Fair Credit Reporting Act and all applicable federal, state, and local regulations.
Not specified
