Responsibilities
- Business Development & Client Expansion - Proactively develop new clients in the auto, finance, and travel industries. At the same time, maintain and deepen partnerships with existing key clients to promote continuous business growth.
- Revenue Target Achievement - Set reasonable monthly, quarterly, and annual sales targets based on MiQ's business development strategy and the market characteristics of the auto, finance, and travel industries. And formulate actionable sales plans to ensure the successful achievement of these revenue goals.
- Industry Expertise & Brand Promotion - Act as an evangelist for programmatic advertising in the verticals. Organize industry workshops, product demonstrations, and case sharing sessions regularly. Educate clients on the value of programmatic advertising in scenarios like precision user positioning for new car releases, risk - controlled promotion of financial products, and customized marketing for travel routes. - Keep a close eye on industry trends, such as the application of programmatic advertising in new energy vehicle marketing and the compliance requirements of financial advertising. Then combine MiQ's technical advantages to highlight the company's competitive edges to clients.
- Team Collaboration & Solution Optimization - Collaborate closely with internal teams including Client Services, Trading, and Data Analytics. Ensure the smooth implementation of client advertising campaigns and timely optimize strategies according to data feedback to improve campaign effects. - Work with the product team to provide insights into the needs of the auto, finance, and travel industries. Promote the customization and iteration of MiQ's programmatic products to better adapt to the unique marketing demands of these sectors.
- Market & Competitor Analysis - Collect and analyze market dynamics and competitor information in the programmatic advertising field of the three industries. Identify business opportunities and potential risks in a timely manner and put forward corresponding strategic suggestions. - Summarize successful sales cases in the auto, finance, and travel industries. Update the sales toolkits continuously to support the overall sales work of the team.
Requirements
- Have 5-10 years or more of digital advertising sales experience
- Have a proven track record of achieving sales targets
- Have experience in cooperating with advertising agencies or direct clients
- Have a deep understanding of the programmatic advertising ecosystem, including DSP, DMP, Ad Exchange, and other core concepts
- Master excellent sales and negotiation skills
- Be sensitive to market data and industry trends
- Be fluent in both Mandarin and English
- Have strong strategic thinking and project management capabilities
- Have a proactive work attitude, strong sense of responsibility, and the ability to work independently
Nice to Have
- priority given to those who have work experience in programmatic advertising
- Candidates with client resources or sales experience in the auto, finance, or travel industries will be highly preferred
- be familiar with the procurement process and decision - making chains of programmatic advertising in the auto, finance, and travel sectors
Benefits
- Be part of China brands’ global expansion journey
- Work with cutting-edge programmatic technology
- Accelerate your career in a high-growth market
Additional Information
- language requirements: fluent in both Mandarin and English
- willing to accept challenges in a fast - paced and dynamic market environment