Responsibilities
- Identify and secure new business opportunities within the automotive, finance, and travel verticals while strengthening relationships with current key accounts to ensure sustained revenue growth.
- Establish and deliver against monthly, quarterly, and annual sales targets aligned with market dynamics and organizational strategy through structured and executable sales planning.
- Serve as a subject matter expert in programmatic advertising by conducting educational sessions, product demos, and case studies that demonstrate value in use cases such as targeted vehicle launches, compliant financial promotions, and personalized travel marketing.
- Monitor industry developments including emerging trends in digital advertising for electric vehicles and regulatory standards in financial marketing, using technical differentiators to position solutions effectively.
- Partner with cross-functional teams such as Client Services, Trading, and Data Analytics to ensure campaign execution excellence and performance optimization based on real-time insights, while relaying market needs to product teams for solution enhancement.
Requirements
- 5 to 10 or more years of professional experience in digital advertising sales
- Demonstrated success in meeting or exceeding sales targets consistently
- Prior experience working directly with advertising agencies or brand clients
- In-depth knowledge of programmatic advertising infrastructure, including DSPs, DMPs, and ad exchanges
- Exceptional sales and negotiation abilities
- Strong awareness of market data patterns and evolving industry trends
- Fluency in both Mandarin and English
- Proven strategic planning and project management skills
- Self-driven work ethic with accountability and independence
Nice to Have
- Candidates with prior experience in programmatic advertising platforms will be prioritized
- Preference given to applicants with established client networks or direct sales experience in automotive, finance, or travel industries
Industry Expertise & Brand Promotion
Act as a thought leader in programmatic advertising for targeted verticals by hosting regular workshops, product demonstrations, and case study presentations. Educate clients on the benefits of automated media buying in contexts such as precise audience targeting for new car models, risk-managed financial product promotion, and tailored travel itineraries. Stay informed on sector-specific trends like programmatic use in new energy vehicle campaigns and compliance in financial advertising, aligning these insights with technological strengths to reinforce client positioning.
Team Collaboration & Solution Optimization
Work closely with internal departments including Client Services, Trading, and Data Analytics to ensure seamless campaign delivery and performance improvements through data-driven adjustments. Provide feedback from client engagements to the product team to influence the development and refinement of programmatic tools tailored to the unique needs of automotive, financial, and travel marketing.
Market & Competitor Analysis
Gather and assess market intelligence and competitive activity within the programmatic space across the three core industries. Use findings to detect growth opportunities and potential threats, offering strategic recommendations. Compile and maintain a library of successful sales examples and update sales enablement materials to strengthen team-wide effectiveness.