United States Hybrid Employment

Instructure is hiring a Product Specialist: Platform

Responsibilities

  • Maintain up-to-date expertise in designated products, including features, configurations, integrations, and limitations
  • Develop and sustain comprehensive understanding of core product workflows and technical boundaries
  • Stay informed on product development timelines, release schedules, and interdependencies
  • Convert technical product details into clear, actionable guidance for go-to-market and customer-facing teams
  • Detect widespread customer confusion, usability challenges, and configuration errors
  • Serve as a primary contact for complex product inquiries requiring cross-team coordination
  • Lead efforts in gathering and analyzing functional competitive data on features and workflows
  • Assess competitor offerings in terms of functionality, user processes, tradeoffs, and maturity levels
  • Respond to internal requests for competitive insights using standardized, scalable methods
  • Ensure competitive intelligence remains current as market and product landscapes shift
  • Develop deep understanding of customer requirements, purchasing drivers, regulatory factors, and market positioning within assigned areas
  • Monitor industry trends, compliance needs, and evolving customer demands in relevant segments or regions
  • Analyze how customers assess, adopt, and realize value from products over time
  • Contribute market-informed perspectives to go-to-market strategies, training, and customer lifecycle programs
  • Advocate for customer and market viewpoints in cross-functional planning discussions
  • Act as a subject matter expert by leading presentations and participating in panels at industry events
  • Drive product-led marketing initiatives using behavioral data, in-app insights, and customer feedback tools
  • Analyze product usage and adoption patterns to inform go-to-market strategy through shared reporting systems
  • Identify barriers to activation and recurring patterns of customer success
  • Collaborate with product marketing and marketing teams on data-driven campaigns
  • Support enablement, product marketing, and knowledge teams with product demonstrations and messaging
  • Supply in-depth product knowledge to shape training programs, sales approaches, and GTM planning
  • Work with Product Marketing and Enablement to craft accurate, accessible product narratives for internal use
  • Assist in creating product demonstrations, walkthroughs, and technical documentation for GTM use
  • Ensure go-to-market collateral accurately reflects current product capabilities, roadmap direction, and competitive context

Benefits

  • Competitive pay with participation in an ownership program available to all full-time staff
  • Flexible work model with remote, hybrid, and office-based options based on role and location
  • Generous leave policy including local holidays and a designated end-of-year rest period
  • Comprehensive wellness and mental health resources
  • Access to learning and development tools, including professional growth support and tuition reimbursement
  • Provision of necessary technology and equipment for optimal performance
  • Employee recognition through the Motivosity platform
  • Work environment built on inclusivity, mutual support, and authentic relationships

Compensation

Competitive compensation, plus ownership program participation for all full-time employees

Work Arrangement

Hybrid

Culture

A culture rooted in inclusivity, support, and meaningful connection

Other

  • All employees must pass a background check as part of the hiring process.
  • Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
  • Any attempt to misrepresent personal or professional information will result in disqualification.
About company
Instructure
Instructure creates intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. The company builds solutions like Canvas LMS and the wider Instructure Learning Platform.
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Job Details
Department General & Administration
Category other
Posted a month ago