Responsibilities
- Act as a key early collaborator in developing new products by helping shape product strategy, identifying target customer segments, and establishing go-to-market fundamentals such as positioning, pricing, and packaging from the ground up.
- Lead full lifecycle product launches by defining target audiences, collecting user research, crafting compelling launch stories, guiding pricing and packaging decisions, aligning cross-functional teams, and managing launch execution.
- Build clear, distinct messaging and positioning that differentiates the product, and provide go-to-market teams with the tools, training, and content needed to sell and promote effectively.
- Produce high-value thought leadership materials that position the product as innovative and essential within its market.
- Collaborate closely with product development, sales, data science, pricing, and marketing teams to uncover growth opportunities and develop strategies that increase product visibility, generate demand, and accelerate adoption.
