Responsibilities
- Develop comprehensive knowledge of advertising sales processes across all business units, systems, and workflows to uncover inefficiencies, bottlenecks, and manual interventions
- Implement automation strategies that enhance advertising operations via system integrations, workflow streamlining, and artificial intelligence technologies
- Collaborate with Sales, Strategy, Planning, Ad Operations, Insights & Measurement, Product, and Data teams to define requirements and shape effective solutions
- Manage a unified intake system for automation requests, including tracking dependencies such as system access and cybersecurity approvals, and prioritize based on business impact
- Ensure automated workflows are seamlessly integrated across the broader technology ecosystem through cross-team coordination
- Lead the creation and maintenance of cross-functional roadmaps for automation and AI initiatives, identifying opportunities for synergy and increased value
- Enhance business operations by reducing friction in transactional processes, communication flows, and execution workflows
- Provide leadership and stakeholders with regular updates on automation projects, including progress, risks, dependencies, and business impact
- Act as a technical and functional expert in advertising technology and the integration of AI within advertising workflows
- Support change management through training, documentation, and structured rollout plans to ensure adoption of new automated systems
- Work with external vendors to develop workflows, implement platform enhancements, and resolve technical issues
- Design frameworks for evaluating and onboarding third-party automation and AI tools
- Monitor performance data and contribute to the development of KPIs to assess and refine existing automation capabilities
Responsibilities
- Become a deep expert in NBCU’s Ad Sales landscape & processes, understanding end-to-end workflows across all lines of business, systems, and teams, identifying pain points, inefficiencies, and manual steps
- Support and execute automation strategies that improve NBCU Ad Sales operations, through system-to-system integrations, workflow automation, and AI-enabled solutions
- Partner closely with Sales, Strategy, Planning, Ad Operations, Insights & Measurement, Product, and Data teams to define requirements and align on thoughtful solutions
- Own and manage a centralized intake process for automation opportunities, tracking requests, dependencies (e.g., system access, cyber approval), and prioritization across teams
- Drive alignment across teams to ensure automated workflows integrate cleanly across the broader ecosystem
- Generate and own cross-functional Automation/AI roadmaps in collaboration with all business groups and identify synergies across teams to increase value return
- Ensure automation improves the business experience by reducing friction in how we transact, communicate, and execute
- Drive visibility into automation initiatives to leadership and the business at large, providing clear updates, progress tracking and visibility into risks, dependencies and impact
- Serve as a subject matter expert on Ad Technology and the application of AI within advertising workflows
- Support change management efforts, including training, documentation, and rollout planning to drive adoption of new automation workflows
- Partner with third-party vendors on workflow development, platform updates, and issue resolution
- Create vendor engagement frameworks to evaluate and onboard new automation and AI solutions
- Track insights and contribute to KPI development to evaluate and optimize existing product capabilities
