Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI.
Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher MAU and everyday banking utility.
Establish a world-class experimentation culture within your team. You will relentlessly test hypotheses around onboarding, activation, and retention to drive incremental growth.
Foster the use of AI tools (including "vibe coding" and rapid prototyping) within the PM and design teams to accelerate the build-measure-learn loop and drive extreme process efficiency.
Own the end-to-end banking onboarding logic, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users.
Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features.
Partner with Engineering, UX, and Legal/Compliance to evolve our collaboration model, ensuring the "Bank" segment ships high-quality products at an elite fintech pace.
Lead and mentor a squad of 2-3 PMs, instilling a customer-obsessed and data-driven mindset across the organization.

7–10+ years of product leadership at high-growth consumer fin-techs, neo-banks, or digital marketplaces.
Proven track record as a 'rockstar' in driving user activation and engagement.
Experience with high-frequency A/B testing and managing products through a rigorous data-driven lens.
Strong sense of product design and proven ability to identify and solve customer pain points through intuitive UX.
Exceptional structured thinking and communication skills, able to break down a 3-year vision into clear, actionable, and measurable milestones.
Leverage AI tools in daily work to move faster and expect team to do the same.
Excitement about efficiency gains from modern prototyping and AI tools.
Understanding of the 'why' behind the numbers, specifically the value of deposit retention and cross-selling in a financial ecosystem.

Banking industry knowledge, particularly in the neo-banking and payments landscape across the US and Europe, including rails, user expectations, and regulatory frameworks.

Hybrid

Team size: 2-3 PMs. Structure: squad

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another. One cohesive team.
Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform.
Vision: Cryptocurrency in Every Wallet™.
Built on a foundation of security, privacy, and compliance.
Committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Equal opportunities employer committed to fair and transparent hiring.
Values diversity and inclusion, seeking candidates with diverse backgrounds, perspectives, and skills.
Personal data used for recruitment purposes only.

Crypto.com is hiring a Product Director, Banking Engagement