Responsibilities
- Define and evolve positioning, messaging, and storytelling that aligns product strengths with customer challenges
- Lead end-to-end launch execution, from product specifications to sales readiness
- Produce demand-focused content for technical and business audiences, including developers, data leads, and platform evaluators
- Develop and deliver internal training tools such as product walkthroughs, outreach sequences, sales decks, case studies, and demo guides
- Design sales strategies and marketing campaigns that increase product adoption and generate pipeline
- Collaborate with engineering teams to influence product direction and communicate advancements in AI, including autonomous workflows, data enhancement via AI, natural language dashboard generation, and automated analytics
- Track competitor activity and advise on strategic positioning and product roadmap adjustments
- Work with customer marketing and product teams to plan retention-focused content, including webinars, user events, roadmap sessions, and upsell initiatives
- Drive market introduction of new features and create resources that strengthen customer renewal discussions around AI functionality
- Convert product roadmap changes into customer-relevant messaging that highlights continued value at renewal stages
- Support the development of a unified AI narrative across product lines, emphasizing agentic systems, MCP integration, and readiness for large language models
- Develop messaging and materials to support cross-selling initiatives across the product portfolio
