About the Role
This role leads product marketing strategy for enterprise software solutions, focusing on messaging, go-to-market execution, and sales enablement to drive adoption and market differentiation.
Responsibilities
- Lead the development of product messaging and value propositions
- Collaborate with product management to define launch strategies
- Create go-to-market plans for new features and product releases
- Support sales teams with tools, battlecards, and training materials
- Conduct market research to understand customer needs and trends
- Position products effectively against competitive offerings
- Work with regional marketing teams to adapt messaging locally
- Produce executive-level presentations and customer-facing content
- Drive adoption of product updates through targeted campaigns
- Partner with customer success to highlight use cases and outcomes
- Gather and share customer testimonials and success stories
- Analyze product performance and market feedback
- Align marketing initiatives with long-term product vision
- Serve as a subject matter expert during sales engagements
- Translate technical capabilities into business benefits
- Manage multiple priorities across concurrent product timelines
- Ensure brand consistency across all marketing materials
- Leverage data to refine messaging and campaign effectiveness
- Collaborate with external partners on joint initiatives
- Represent the company at industry events and webinars
- Stay current on IT operations and end-user computing trends
- Advocate for customer needs within product development
- Mentor junior marketing team members
- Maintain a centralized repository of marketing assets
- Measure and report on the impact of marketing activities
Nice to Have
- Master’s degree in business or marketing
- Experience in digital employee experience platforms
- Background in cybersecurity or systems management software
- Familiarity with Gartner or Forrester analyst relations
- Certifications in product marketing or management
- Experience in global marketing roles
- Knowledge of ABM strategies
- Prior work in high-growth tech companies
- Experience with technical documentation
- Fluency in additional languages
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexibility based on location
Team
Part of the global marketing team collaborating closely with product, sales, and customer success functions
Why This Role Matters
- This position plays a critical role in connecting product innovation with market demand, ensuring solutions are positioned clearly and reach the right audiences effectively.
- The impact is measured through adoption rates, sales enablement efficiency, and customer engagement levels.
What to Expect
- You will lead messaging frameworks, support major product launches, and act as a bridge between technical teams and commercial functions.
- Success requires a balance of strategic vision, executional precision, and strong collaboration across departments.
Available for qualified candidates depending on location
