Responsibilities
- Lead comprehensive go-to-market planning and execution for significant product launches, strategic features, and cross-departmental initiatives.
- Serve as the primary point of contact for product marketing, aligning teams across Product, Marketing, Sales, Customer Success, and Enablement through influence and high-quality deliverables.
- Develop and manage detailed launch plans, including timelines, deliverables, dependencies, and readiness criteria to ensure stakeholder clarity.
- Transform product roadmaps and milestones into compelling internal narratives, executive summaries, and field communications.
- Support and refine the new product introduction (NPI) process, including frameworks, templates, and governance workflows on an ongoing basis.
- Establish tiered readiness standards for various launch types, from new products to incremental feature updates.
- Collaborate with Product teams to ensure launches are based on customer validation, defined success metrics, and operational preparedness.
- Create and maintain standardized templates and documentation to enhance consistency and efficiency over time.
- Contribute to regular communication cycles that keep GTM leadership, executive leadership, and revenue teams informed of launch progress and key developments.
- Deliver concise weekly updates via Slack, email, and presentations tailored to different audiences and levels of detail.
- Proactively identify and communicate launch risks, dependencies, and decision points to enable timely leadership action.
- Develop core internal and external launch materials, including messaging guides, presentation decks, one-sheets, briefs, and enablement content.
- Maintain organized repositories of high-quality GTM slides and launch assets used by marketing, sales, and executives.
- Ensure all materials are accurate, on-brand, and aligned with current product scope and audience requirements.
- Gather feedback from field teams and stakeholders to continuously improve messaging, processes, and execution quality.
- Balance strategic planning with hands-on execution and communication without losing momentum or focus.
- Help build a scalable, repeatable launch framework within the product marketing function.
- Drive alignment across departments through collaboration and influence.
- Translate technical product details into clear, actionable go-to-market narratives.
- Maintain accountability for launch readiness across functions.
- Support executive visibility through structured reporting and updates.
- Ensure cross-functional teams are equipped with the tools and information needed for successful launches.
Compensation
This position includes a competitive base salary, benefits, and stock compensation typically in the form of Restricted Stock Units (RSUs). US-based salaries are tiered by geographic location: Tier 1 ($213,800–$264,000), Tier 2 ($192,400–$237,700), Tier 3 ($171,000–$211,200). Final offers vary based on experience and other factors.
Work Arrangement
Not specified
Team
Not specified
Other
- This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs).
- The applicable salary range for each US-based role is based on where the employee works and is aligned to one of 3 tiers based on the cost of labor for that geographic area. Tier 1: $213,800 - $264,000 Tier 2: $192,400 - $237,700 Tier 3: $171,000 - $211,200
- A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.
Not specified
