Siteimprove is hiring a Principal Product Manager, Analytics

Responsibilities

• Own the strategic direction and product roadmap for analytics capabilities, including web, digital experience, marketing, and application analytics within an agentic content intelligence platform.
• Define a distinct market position by identifying core customer segments, key value propositions, and competitive advantages in a saturated analytics landscape.
• Design a cohesive user experience that unifies insights across analytics domains, ensuring consistent data models, navigation, and workflows to minimize complexity and increase user engagement.
• Develop an integration strategy with external platforms such as tag managers, business intelligence tools, customer data platforms, CRM systems, advertising networks, experimentation tools, consent solutions, and data warehouses, evaluating build, buy, or partner approaches.
• Create systems that proactively surface insights through anomaly detection, opportunity identification, audience segmentation, attribution-based signals, and recommended next actions to drive decision-making.
• Enable other product areas by delivering actionable analytics data and segmentation to improve performance in search, accessibility, and executive reporting functions.
• Collaborate with engineering and data science teams to define data architecture, identity resolution, consent handling, event and content modeling, data governance, and service-level reliability standards.
• Establish and manage a comprehensive metrics and data quality program covering instrumentation, user adoption, data completeness, latency, accuracy, and impact on customer outcomes.
• Lead end-to-end product delivery across teams, from discovery to launch, ensuring alignment with stakeholders, timely execution, and balanced tradeoffs between speed and quality.
• Serve as the primary representative for the analytics domain, communicating roadmap direction, customer insights, and strategic updates to internal teams and external audiences, including sales and customer success enablement.

Benefits

• Open Paid Time Off (OPTO) policy
• 11 company-recognized paid holidays
• Paid volunteer leave
• Comprehensive national medical insurance
• Dental insurance coverage
• Vision insurance coverage
• Paid maternity leave
• Paid paternity leave
• Health Savings Account (HSA) options
• Flexible spending accounts (Flex)
• Employer-sponsored short-term disability insurance
• Employer-sponsored long-term disability insurance
• Discounts on volunteer-related programs
• 401(k) retirement plan with employer matching

Work Arrangement

Hybrid

FedRAMP Classification Notice

This role is currently designated as outside the scope of FedRAMP-authorized systems. Employees in this position are not expected to access systems or data covered by FedRAMP authorization as part of their standard responsibilities. Should business needs evolve to require such access, candidates must first meet all required identity verification, authorization, confidentiality, and access control protocols before access is granted.

FedRAMP Authorization Notice for Job Postings

This position may involve access to systems or customer environments subject to Federal Risk and Authorization Management Program (FedRAMP) requirements. If applicable, job duties related to FedRAMP will be detailed in the role description. Candidates may be required to complete federal I-9 verification, meet U.S. citizenship or residency criteria for controlled access roles, and obtain necessary access authorizations. Employment is contingent upon meeting minimum access requirements for the relevant FedRAMP authorization level. By applying, candidates acknowledge potential compliance with these verification and authorization conditions.

Other

• Open Paid Time Off (OPTO) program covering vacation, personal illness, mental health, and family care
• 11 paid holidays
• Volunteer leave
• National medical, dental, vision, maternity and paternity leave, HSA, Flex, short- and long-term disability insurance, and volunteer plan discounts
• 401(k) with company match
• Equal opportunity employer: prohibits discrimination based on race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other protected characteristics
• Personal data may be transferred, accessed, and stored globally
• Employment may require identity verification, citizenship or residency validation, and access authorization if FedRAMP-related duties are assigned