About the Role
This role supports the development and execution of PR and social media strategies by contributing to content creation, media outreach, and campaign tracking. The intern will gain hands-on experience in brand storytelling and digital engagement while working cross-functionally to promote key initiatives.
Responsibilities
- Assist in drafting press releases and media pitches
- Monitor social media platforms for brand mentions and trends
- Support the creation of digital content including captions and visuals
- Track and summarize media coverage and campaign performance
- Engage with online communities and respond to inquiries
- Research journalists, influencers, and media outlets
- Help maintain media contact databases
- Contribute ideas for social media campaigns
- Update and organize digital asset libraries
- Summarize industry news and competitive activity
- Assist in coordinating public relations events
- Draft internal communications materials
- Support influencer outreach and relationship tracking
- Monitor analytics to evaluate content effectiveness
- Participate in brainstorming sessions for brand messaging
- Help prepare media kits and presentation materials
- Track key performance indicators for PR and social efforts
- Ensure brand consistency across communication channels
- Assist with crisis communication monitoring
- Compile reports on campaign reach and engagement
- Support content scheduling using social media tools
- Collaborate with team members on cross-channel messaging
- Proofread and edit communication materials
- Stay current with digital media trends and best practices
- Maintain confidentiality of sensitive information
Nice to Have
- Experience managing social media accounts for organizations
- Portfolio of writing or communication projects
- Familiarity with media relations software
- Coursework in public relations or digital marketing
- Knowledge of AP style guidelines
- Experience with content scheduling tools
- Background in financial technology or e-commerce
- Understanding of compliance in marketing communications
Benefits
- Hands-on experience in public relations and digital marketing
- Mentorship from communications professionals
- Exposure to brand strategy and media outreach
- Opportunity to contribute to real-world campaigns
- Flexible scheduling around academic commitments
- Networking opportunities within the industry
- Skill development in content creation and analytics
- Experience working in a hybrid environment
- Access to internal training resources
- Potential for strong professional references
Compensation
Unpaid internship with potential for academic credit
Work Arrangement
Hybrid
Team
Marketing and Communications team
Application Process
- Submit a resume and cover letter outlining interest in communications and social media
- Include a link to a portfolio or writing samples if available
Duration
This is a semester-long internship with potential for extension based on performance and availability
No
