Responsibilities
- Transform unedited footage into 5 to 10 or more high-converting variations, including diverse hooks, perspectives, and formats
- Produce user-generated content-style advertisements, collages, and re-edited assets tailored for paid social platforms
- Modify and refine video content to suit connected TV (CTV) viewing environments
- Incorporate and experiment with text elements, opening hooks, calls to action, and message variants
- Select and apply royalty-free or properly licensed audio to boost ad performance
- Fine-tune video rhythm, narrative flow, and viewer engagement across multiple formats
- Collaborate with media buying teams to refine content based on performance metrics
- Regularly rework and update existing assets to support new testing cycles
