Responsibilities
- Demonstrate commitment to the organization's mission and values, with a focus on faith-based work.
- Implement performance marketing campaigns across digital and offline channels, coordinating paid media, email, landing pages, and promotions to support lead generation and revenue objectives.
- Monitor and report on key campaign metrics such as ROMI, CPA, CTR, and pipeline contribution, and contribute to post-campaign analysis and ongoing optimization.
- Support A/B testing and experimentation to enhance conversion rates, campaign efficiency, and overall performance.
- Adhere to established performance marketing workflows, templates, and best practices, while identifying and suggesting opportunities for process improvement.
- Collaborate with Product Marketing, Sales, Creative, and GTM Operations to align campaign execution with positioning, messaging, and audience segments.
- Assist with audience segmentation, list preparation, and data collection to enable precise campaign targeting.
- Coordinate with internal teams and external vendors on campaign asset delivery and execution, escalating issues to senior team members as needed.
- Travel occasionally, typically 2-4 times per year, often overnight.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 3 years of experience in marketing or performance marketing with hands-on campaign execution.
- Proficiency in marketing analytics and performance tracking, including ROMI, CPA, CTR, and pipeline contribution.
- Working knowledge of multi-channel campaign coordination across digital and offline channels.
- Experience with A/B testing and applying insights to improve campaign results.
- Strong cross-functional collaboration skills, working with Product Marketing, Sales, Creative, and Operations.
- Clear written and verbal communication skills for interacting with internal partners and external vendors.
- Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings.
- Active involvement in an evangelical Christian church.
Nice to Have
- Master's degree.
- Experience supporting B2B or multi-channel demand generation campaigns in a matrixed environment.
- Experience with any of these tools: PowerBI, Monday.com, GA4, Claude.ai, Workfront.
- Experience working within a mission-driven or ministry-focused organization.
Benefits
- Healthcare coverage.
- Vacation and sick time.
- Holiday pay.
- Care days.
- 401(k) plan.
- Maternity and parental leave.
- Adoption assistance.
- Mission trip time.
Compensation
Not specified.
Work Arrangement
Remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.
Team
Lifeway has a strong Work from Anywhere (WFA) culture and provides equipment and resources to ensure team members have access to a productive and ergonomic workspace. The company hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members.
Other
- This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.
- Limited travel: 2-4 times per year, typically overnight.
- Lifeway has a strong Work from Anywhere (WFA) culture.
- Lifeway provides equipment and resources to ensure team members have access to a productive and ergonomic workspace.
- Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members.
Not specified.
