About the Role
This position is responsible for planning, executing, and analyzing digital marketing campaigns to maximize return on ad spend and support scalable business growth through targeted strategies.
Responsibilities
- Develop and manage paid advertising campaigns across digital platforms
- Use analytics tools to monitor campaign performance and adjust strategies
- Collaborate with internal teams to align marketing efforts with business goals
- Identify new opportunities to improve customer acquisition efficiency
- Optimize budget allocation based on performance data
- Create A/B tests to refine ad creatives and landing pages
- Track key performance indicators such as conversion rates and cost per lead
- Maintain up-to-date knowledge of digital marketing trends and tools
- Generate regular reports summarizing campaign outcomes and insights
- Ensure brand consistency across all digital advertising materials
- Work closely with creative teams to produce effective ad content
- Manage vendor relationships related to advertising platforms and tools
- Implement tracking systems to measure user behavior and campaign impact
- Support the development of audience targeting strategies
- Conduct keyword research and bidding strategies for search campaigns
- Stay compliant with advertising platform policies and industry regulations
- Use data to forecast performance and set realistic growth targets
- Contribute to long-term marketing planning and strategy sessions
- Respond to performance shifts with timely tactical adjustments
- Maintain organized documentation of campaign setups and results
Compensation
Competitive salary and benefits package
Work Arrangement
100% remote; candidates near Chicago are preferred
Team
Collaborative marketing team focused on data-driven growth
Why Join Us
- Opportunity to shape the direction of a growing marketing program
- Supportive team environment that values innovation and initiative
- Access to tools and technologies that enable marketing excellence
- Room for professional growth and leadership development
Technology Stack
- Google Analytics and Google Tag Manager
- Meta Business Suite and advertising platforms
- CRM systems for lead tracking and reporting
- Email marketing and automation software
- Call tracking and conversion analytics tools
Not available
