Responsibilities
- Lead the full lifecycle strategy and implementation across international paid performance platforms including Google Ads, Meta, TikTok, and mobile user acquisition to meet ambitious user growth and efficiency goals.
- Execute a disciplined approach to testing across ad creatives, audience segments, bid strategies, and landing page experiences, using results to build scalable strategies for global deployment.
- Work closely with Data Science and Analytics teams to develop experiments, measure incremental impact, and establish performance measurement models tied to business outcomes.
- Manage strategic relationships with key advertising platforms such as Google, Meta, and TikTok, collaborating on early access programs, measurement standards, and co-developed growth initiatives.
- Develop and manage performance dashboards that deliver clear, segmented reporting by geography, product, and channel, while proactively identifying trends, risks, and growth opportunities for executive review.
- Coordinate with cross-functional teams including Product Marketing, Legal, Engineering, Creative, Data Science, and regional stakeholders to align campaigns and execution.
Work Arrangement
Remote (Worldwide)
Other
- The company operates with a remote-first model, allowing global hiring with flexibility in work location.
- Team members are expected to meet in person quarterly for focused, high-intensity work periods known as 'surges'.
