Responsibilities
- Lead user acquisition initiatives across a range of consumer and social mobile applications
- Design and oversee UA campaigns for multiple apps simultaneously
- Evaluate campaign performance and extract actionable insights
- Improve return on advertising spend across app portfolio
- Collaborate with Product and Creative teams to align strategies and exchange feedback
- Utilize internal growth tools and partner with the technology team to enhance functionality
- Expand expertise in user acquisition and disseminate best practices across teams
- Lead cross-functional initiatives to support growth objectives
