Responsibilities
- Design and implement marketing strategies focused on driving customer acquisition, engagement, and long-term retention
- Evaluate and rank high-impact performance marketing channels such as pay-per-click, display ads, and affiliate programs
- Oversee the planning, deployment, and management of paid advertising campaigns across multiple platforms
- Perform keyword analysis, define audience segments, create ad content, and manage bidding strategies
- Continuously refine campaigns to enhance key metrics including cost per click, click-through rate, cost per acquisition, and return on ad spend
- Monitor, evaluate, and summarize campaign outcomes using digital analytics tools
- Build and update performance dashboards to track KPIs and generate practical business insights
- Run A/B and multivariate tests to improve ad content, landing pages, and conversion processes
- Review daily spending and performance to ensure adherence to budget and achievement of goals
- Use performance data to adjust budget allocations for maximum efficiency
- Work with developers to enhance landing pages and streamline user conversion paths
- Leverage heatmaps and user input to detect opportunities for optimization
Benefits
- Rare chance to collaborate with international startups offering significant career growth potential
- Fully remote position with no location-based work requirements
- Attractive compensation package with consistent payments in U.S. dollars
Compensation
Competitive pay and always paid in USD
Work Arrangement
Remote (Worldwide)
Team
Work with U.S.-based Executives
Other
- Professional fluency in English, including strong reading, writing, and speaking abilities
- Applicants must be based in Sri Lanka
- Collaborate directly with executives located in the United States
