Responsibilities
- Own Lyka's always-on performance creative system, delivering a continuous pipeline of high-performing paid creative from brief through to in-market testing.
- Develop creative strategies, concepts and hypotheses that drive ongoing experimentation across paid channels.
- Write compelling hooks, scripts, CTAs and copy variations for video, static and motion creative.
- Turn customer insights and campaign data into an evolving creative testing roadmap.
- Analyse creative performance and rapidly iterate winning concepts into new formats, variations and campaigns.
- Lead the performance creative direction for quarterly hero shoots with the creative team.
- Work with the production team to build out an ongoing, scalable asset library.
- Deliver a consistent stream of video, static and motion assets that support customer acquisition across paid channels alongside the Senior Creative Producer.
- Champion new creative opportunities, emerging trends and AI-enabled workflows that improve both creative quality and production efficiency.
Requirements
- 5+ years' experience developing performance creative within a DTC, ecommerce or fast-paced consumer brand environment.
- Exceptional writing skills that turn customer insights and performance data into scroll-stopping hooks, scripts and copy that convert.
- Proven track record creating high-performing video, static and motion creative across Meta, YouTube and other paid channels.
- Strong commercial thinking and confidence interpreting metrics such as hook rate, hold rate, CTR, CAC and ROAS to inform creative decisions.
- Experience briefing, directing and producing content while collaborating with internal creatives, freelancers and production partners.
- Ability to manage a fast-moving, always-on production cadence that balances experimentation, speed and quality.
- Comfortable using AI-assisted creative and production tools to accelerate ideation, scripting, editing and creative workflows while maintaining a high creative standard.
- Highly organised and collaborative, with excellent communication skills.
- Experience working cross-functionally across Creative, Performance Marketing, Design and external partners.
- Genuine love of dogs and an interest in pet health and wellness.
Work Arrangement
Remote (City/Region) — Sydney, Melbourne
