Responsibilities
- Oversee daily management and optimization of paid search campaigns on Google, Microsoft, and additional platforms
- Assist in executing cross-channel strategies involving paid search, Performance Max, and emerging performance media
- Evaluate performance metrics to uncover growth potential and guide optimization efforts
- Manage bid strategies, audience segmentation, and budget distribution
- Design structured testing plans to generate performance improvements
- Deliver regular weekly and monthly performance summaries for client review
- Convert campaign data into clear, actionable insights and strategic recommendations
- Track and report on KPIs such as ROAS, CPA, conversion volume, and incremental gains
- Contribute to building cross-channel performance dashboards
- Supervise campaign setup, trafficking, and platform configuration tasks
- Create media plans and ensure compliance with internal planning and approval workflows
- Follow paid search financial controls and reconciliation procedures
- Enforce rigorous quality assurance for campaigns, tracking setups, and budget allocations
- Audit tracking implementation and coordinate with analytics teams when necessary
- Propose ad copy variations and creative direction based on campaign goals
- Partner with creative teams to align messaging with brand identity and performance targets
- Spot opportunities for creative experimentation and messaging refinement
- Engage with platform partners and third-party vendors including Google and Microsoft
- Explore and implement beta programs, new ad formats, and platform updates
- Ensure campaigns utilize current platform features and innovations
- Collaborate with international teams across various regions
- Share performance insights and best practices across global markets
- Coordinate with local teams to address regional language, cultural, and market-specific factors
- Serve as primary contact for client-related search strategy, optimization, and innovation discussions
- Support business continuity through alignment with client-driven quarterly goals, QBRs, and status updates
Work Arrangement
Remote — London
