Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc.
Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
Creating and implementing campaign A/B test experiments to identify optimal campaign settings
Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
Analyzing paid search campaign results and adjust strategy and budgets accordingly.
Communicating with clients regularly to discuss goals and deliver results.
Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.

1.5-3 years of experience managing paid search campaigns for multiple client portfolios within an advertising agency
Excellent verbal and written communication skills
Excellent analytical skills
Deep knowledge of the SEM industry and the paid search advertising model
Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
General knowledge of search engine optimization (SEO), social advertising, and web usability
Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
An understanding of customer lifetime value and optimizing towards profits based on client margins
Ability to manage expectations and priorities
Experience presenting to senior-level client contacts
Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client
Experience with Google Suite

Hands-on experience using AI and automation tools inside and outside paid search platforms to optimize results

This position may be performed remotely in most states within the US, with some exclusions
While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
This position is not eligible for immigration sponsorship
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Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Wpromote is hiring a Paid Search Manager