About the Role
The role involves planning, executing, and monitoring paid media campaigns to achieve client acquisition and revenue goals. The specialist will analyze performance data, adjust strategies, and collaborate with cross-functional teams to enhance campaign effectiveness.
Responsibilities
- Develop and implement paid media strategies across search, social, and display channels
- Manage daily campaign operations including budget allocation and bid adjustments
- Monitor key performance metrics and report on campaign outcomes
- Optimize advertising creatives and landing pages for higher conversion rates
- Conduct A/B testing to refine targeting and messaging
- Collaborate with creative teams to produce effective ad assets
- Perform keyword research and audience segmentation for campaign targeting
- Utilize analytics tools to track user behavior and conversion paths
- Maintain accurate records of campaign settings and changes
- Stay current with platform updates and advertising industry trends
- Coordinate with account managers to align media plans with client goals
- Prepare performance summaries for internal and client reviews
- Identify opportunities to scale successful campaigns
- Troubleshoot technical issues affecting campaign delivery
- Ensure compliance with advertising policies and brand guidelines
- Support onboarding of new clients and campaigns
- Assist in developing media proposals and forecasts
- Work with developers to implement tracking pixels and conversion tags
- Evaluate third-party data sources for audience expansion
- Manage retargeting and prospecting initiatives across platforms
- Conduct competitive analysis to inform media strategy
- Optimize bidding strategies using automated and manual techniques
- Maintain documentation for processes and best practices
- Participate in team meetings and strategy sessions
- Respond to client inquiries related to media performance
Compensation
Competitive salary based on experience
Work Arrangement
Remote position with flexible hours
Team
Collaborative team focused on digital marketing and performance optimization
What We Look For
- Candidates who combine analytical thinking with creative problem-solving
- Individuals who take initiative and show accountability for results
- Team members who communicate clearly and adapt to feedback
Growth Opportunities
- Opportunities to lead campaign strategy for larger accounts
- Access to training programs and certification support
- Pathways for advancement into senior media or strategy roles
Not available
