Responsibilities
- Define and oversee the full performance marketing strategy aligned with business goals
- Manage multi-channel paid media operations, ensuring alignment with growth KPIs
- Lead high-scale campaign tests and implement automation for optimization
- Forecast budgets, manage pacing, and track ROI across all channels
- Mentor and develop team members in campaign management and analysis
- Integrate performance data with CRM, analytics, and business reporting systems
- Monitor new technologies, privacy changes, and platform algorithms to guide the company’s paid media evolution
- Report campaign performance and strategic recommendations directly to senior management
- Plan and execute end-to-end paid campaigns across multiple platforms
- Optimize campaigns to achieve target metrics (CPA, ROAS, CTR, conversion rate)
- Design and execute creative and audience tests to identify scalable tactics
- Analyze campaign results, identify performance patterns, and refine strategies
- Manage campaign budgets, pacing, and channel allocations
- Provide performance reports with actionable insights to stakeholders
- Collaborate closely with design, content, and analytics teams to align on creative and conversion goals
- Assist in setting up and launching paid ad campaigns (audiences, budget, targeting, creatives)
- Monitor campaign performance daily or weekly; flag anomalies or underperforming ads
- Execute simple optimizations (pause poor performers, adjust bids, refresh creatives)
- Coordinate with creative and content teams for ad assets and copy
- Generate basic campaign performance reports and track KPIs
- Stay updated on advertising platform changes, trends, and best practices
- Maintain organized campaign documentation and budget trackers
Benefits
- Health Insurance (HMO)
- Performance Incentives
- Job Security and Stability
- Paid Training
- Inclusive Culture
- Upskilling Opportunities
- 100% Work-From-Home
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
- Holiday & Overtime Pay
Additional Information
- Only qualified candidates will be invited to take the assessment & scheduled for an interview.
- We have other vacancies that might interest your friends & colleagues. They can check us out at our Jobs Website.
- You may also refer your friends using our Affiliate Marketing Program and earn up to $30 if your referral is hired.
- Please whitelist the domains "lever.co" and "hire.lever.co" with your email provider to make sure you get our emails.
- Disclaimer: This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!
- Able to work on a graveyard shift
- Computer with at least 1.8 GHz processor and at least 4GB RAM
- Main Internet Service Speed: at least 25 Mbps cable connection
- Backup Internet Service Speed: at least 10 Mbps
- USB Headset with Noise Cancellation feature
- Working Webcam
