Responsibilities
- Oversee and enhance advertising campaigns using Google Ads and Meta Ads Manager
- Examine campaign metrics to uncover patterns, insights, and areas for enhancement
- Maintain precision in tracking implementation, budget distribution, and performance summaries
- Convert performance data into understandable and actionable recommendations
- Anticipate challenges and apply corrective measures to boost campaign outcomes
- Keep up with new advertising platforms and experiment with innovative tactics
- Handle paid search campaigns from initiation through optimization and reporting
- Implement donor-funded campaigns with attention to schedule, budget, and performance goals
- Oversee product advertising for eCommerce with ongoing focus on increasing return on ad spend
- Administer weekly social media content promotion and monitor cross-platform results
- Optimize LinkedIn advertising efforts for improved efficiency and impact
- Carry out A/B tests on ad creatives, messaging, and audience segments
- Assess new advertising platforms quarterly and deliver structured evaluations
Benefits
- Eligible for a yearly bonus tied to individual and organizational performance
- Comprehensive benefits offering
Work Arrangement
Hybrid
Equal Opportunity Employer
All qualified candidates will be considered for employment without discrimination based on race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other category protected by law.
License Grant
By submitting materials, applicants grant an irrevocable, worldwide, royalty-free, and non-exclusive license for any ideas or concepts submitted, permitting use, modification, and exploitation for any purpose.
