Responsibilities
- Manage and optimize Meta Ads campaigns across multiple client accounts, with a focus on lead generation.
- Monitor campaign performance and key metrics to identify issues and optimization opportunities.
- Analyze campaign data and independently diagnose underperforming campaigns.
- Optimize campaign structure, audiences, creative testing, budgets, and other performance variables.
- Manage and pace client advertising budgets responsibly.
- Monitor lead quality and campaign performance to help improve client results.
- Manage Google Local Services Ads accounts and monitor performance as needed.
- Follow and improve established paid media processes and standards.
- Support the hiring and onboarding of future paid media specialists.
- Coach and mentor new media buyers as the team grows.
- Review campaign work and provide feedback to ensure quality and performance standards are met.
- Communicate campaign performance and recommendations to clients when needed.
- Identify opportunities to improve paid media strategies, processes, and results as the agency scales.
Requirements
- 5+ years of agency experience in paid media, managing multiple client accounts.
- Strong, current hands-on experience with Meta Ads Manager.
- Ability to independently analyze, troubleshoot, and optimize lead generation campaigns.
- Strong understanding of paid media performance metrics and how to use them to drive better results.
- Experience managing multiple client accounts in a fast-paced agency environment.
- Strong written and spoken English.
- Comfortable communicating with clients and explaining campaign performance clearly.
Nice to Have
- Previous experience managing, mentoring, or coaching paid media specialists.
- Experience hiring or helping build a paid media team.
- Experience with Google Ads and/or Google Local Services Ads.
- Experience working with home services clients, particularly roofing, HVAC, plumbing, electrical, solar, landscaping, or similar industries.
- Experience with landing pages, lead forms, or qualification funnels.
- Familiarity with GoHighLevel or similar CRM platforms.
- Experience working with creative teams on ad concepts and creative testing.
- Experience using AI tools in daily paid media workflows.
Benefits
- Salary: Starting at USD 3,000/month, with flexibility to offer more for exceptional candidates.
- Payment: Twice a month.
- Work Schedule: Full-time remote position, Monday–Friday, 9 AM–5 PM Eastern Time.
- Paid Time Off: 2 weeks.
- Paid Holidays: New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Black Friday, Christmas Eve, and Christmas Day.
- Growth Opportunity: Help build and shape a growing paid media team.
Additional Information
- Language: English (strong written and spoken).
- Resumes must be submitted in English.
- Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
- Applications that do not meet these criteria will be automatically rejected.
