Responsibilities
- Own the end-to-end planning, launch, management and scaling of paid acquisition campaigns across Meta and TikTok for portfolio of dating products.
- Develop paid media strategies for worldwide campaigns, including Tier-1 markets, and allocate budgets across products, countries, audiences and platforms.
- Manage monthly advertising budgets of USD 100K+ while maintaining agreed acquisition efficiency and budget pacing.
- Continuously optimize campaigns toward customer acquisition, paid subscription, revenue, CAC and ROAS targets across mobile apps, mobile web and desktop.
- Build and execute a structured testing roadmap covering audiences, bidding strategies, placements, creatives, offers and landing pages.
- Analyze campaign and conversion-funnel performance, identify growth opportunities and translate data into actionable recommendations.
- Collaborate with creative, analytics, product and localization teams to develop market-specific advertising strategies and assets.
- Ensure accurate conversion tracking, attribution and reporting across advertising and analytics platforms.
Requirements
- 5+ years of hands-on experience managing and optimizing Meta (Facebook/Instagram) Ads and TikTok Ads campaigns.
- Proven track record of launching, scaling, and optimizing performance marketing campaigns across mobile apps, mobile web, and desktop.
- Experience running global user acquisition campaigns across multiple markets, including Tier-1 regions (US, Canada, UK, Australia, Western Europe).
- Strong understanding of geo-specific campaign strategies, localization, audience behavior, and budget allocation.
- Expertise in campaign structure, audience segmentation, retargeting, lookalike audiences, and creative A/B testing.
- Advanced knowledge of key performance marketing metrics, including ROAS, CPA/CAC, CPI, CPM, CTR, CVR, and LTV.
- Experience managing large advertising budgets, including forecasting, pacing, optimization, and performance reporting.
- Strong analytical skills with advanced proficiency in Excel and Google Sheets for campaign analysis and reporting.
- Hands-on experience with conversion tracking, attribution, and analytics tools, including GA4, Google Tag Manager, AppsFlyer, and Adjust.
Benefits
- REMOTE OPPORTUNITY to work full-time
- Vacation 28 calendar days per year
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
- Bonuses up to $5000 for recommending successful applicants for positions in the company
- 50% payment for professional training, international conferences, and meetings
- Corporate discount for English lessons
- Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
Additional Information
- Language: English (implied by global team and markets)
- Remote work: full-time remote opportunity
- Equipment: company provides equipped workplace and necessary equipment in offices or co-working locations; reimbursement up to $1000 gross once every 3 years for other locations
