Develop and execute paid advertising strategies aligned with business goals
Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
Conduct audience research, keyword analysis, and targeting strategy
Forecast budgets and expected performance with marketing leadership
Create, test, and optimize ad creatives, copy, and landing pages
Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
Run structured A/B tests to improve performance
Use automation features such as Performance Max and Dynamic Search Ads
Continuously improve conversion rates and campaign efficiency
Work with content, design, and analytics teams to ensure campaign alignment
Align paid media efforts with overall marketing and brand strategy
Stay updated on platform features and coordinate with platform representatives
Track and analyze campaign performance across platforms
Prepare weekly and monthly performance reports
Identify trends and provide actionable insights and recommendations
Refine targeting, creative, and budget allocation based on data

Proven experience managing paid ad campaigns (Google Ads and Meta required)
Strong understanding of PPC metrics, attribution models, and conversion tracking
Hands-on experience with: Google Analytics, Google Tag Manager
Strong analytical skills with the ability to make data-driven decisions
Excellent communication, organization, and project management skills

Pavago is hiring a Paid Ads Specialist