Rockefeller Philanthropy Advisors seeks a Newsletter Editor for UpNorthNews to lead a flagship state-based newsletter and launch a new niche editorial product for Wisconsin readers. You will shape the voice and growth strategy of email publications blending local news, politics, and lifestyle.
What You'll Do
- Write, curate, and produce the daily flagship newsletter tailored to Wisconsin-based readers.
- Own and grow the newsletter’s subscriber base using marketing strategies, A/B testing, and audience segmentation.
- Track and analyze audience engagement metrics to optimize content and performance.
- Pitch, pilot, and launch a new niche newsletter focused on a specific audience segment.
- Collaborate with multimedia and social teams to promote newsletters through video and visual assets.
- Publish third-party content to the newsroom’s website and regularly update the homepage.
- Create basic visual assets (e.g., quote cards) using tools like Canva.
- Participate in network-wide editorial collaboration and best practice sharing.
What We're Looking For
- 3+ years of journalistic writing or editorial experience focused on Wisconsin audiences.
- Strong copywriting and editing skills; familiarity with AP style.
- Proven ability to use data (open rates, CTRs) to guide content decisions.
- Experience with ESPs like Mailchimp, Substack, Sailthru, or similar platforms.
- Proficiency with digital content creation tools such as Canva, Capcut, Descript.
- Ability to manage multiple projects and adapt in a fast-paced newsroom.
- Creative thinking paired with audience growth mindset and marketing awareness.
- Must be based in Wisconsin.
Technical Stack
- Mailchimp, Substack, Sailthru
- Canva, Capcut, Descript
Team & Environment
You will collaborate with editorial, marketing, and social media teams.
Benefits & Compensation
- Unlimited PTO and 11 paid holidays annually
- Full suite of healthcare benefits
- Flexible work arrangements (fully remote)
- 401(k) plan with company participation
- Opportunities to lead and launch new editorial products
Work Mode
This role operates in a local-state mode and is open to candidates based in Wisconsin.
