Responsibilities
- Configuring and customizing platform features to build unified customer profiles, enable segmentation, and support behavioral analysis
- Applying advanced analytical tools to uncover patterns in customer behavior, forecast trends, and detect actionable business opportunities from large datasets
- Conducting customer segmentation using sophisticated platform capabilities to categorize users by demographic, behavioral, and transactional attributes
- Designing and documenting test approaches for data integration projects involving Customer Insights, including practical support during execution
- Collaborating with Sales and internal technology teams on implementation initiatives involving corporate IT systems and data transfer workflows
